Try It!: How Frieda Caplan Changed the Way We Eat by Mara Rockliff

Try It!: How Frieda Caplan Changed the Way We Eat by Mara Rockliff; illustrated by Giselle Potter. 2021. Watercolor. Published by Beach Lane Books.

Brief summary: Frieda Caplan worked at the 7th Street Produce Market in sales. She introduced new fruits and vegetables to people by giving them samples and often including recipes to use with the new food. She is awarded with the Produce Marketer of the Year in 1979. She created her own produce company in 1962. Her two granddaughters now own Frieda’s Inc. after their grandmother passed in 2020 at the age of 96.

Comments: Frieda’s story of being open to trying different food helped introduce new food not typical in an American home. She is most know for kiwi. Interesting to find out she never learned to cook.

Check out Frieda’s Specialty Produce.

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